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Technology has advanced to a point where streaming and imaging solutions like video tours, floor plans, and other interactive exploratory tools are standard on most real estate websites and applications. These innovations allow real estate agents to explore digital media to expand their client base without sacrificing first-hand experience and personal connections. Virtual tours are the latest interactive feature to appear on real estate websites and mobile applications. Although you might know some practical uses of virtual tours in the real estate industry, you may still have doubts as to whether the new technology is actually effective at converting leads. Our take is that it is effective and to prove the point, let’s take a look at a few reasons why:

1. It saves time

Typically, homebuyers visit multiple properties before deciding on the one they desire. This process requires ample of time and things get complicated if a property is far from where a homebuyer resides. On top of that, the moment a new property is listed, realtors may end up receiving tons of phone calls from potential leads. Meeting every client can be a strain on resources and time. A virtual tour doesn’t warrant a time-consuming journey and a costly stay in a foreign country. It saves time for both clients and realtors.  With a virtual tour, clients can view the property on their laptops, mobile tablets, or smartphones. Those who are really interested will contact the realtors and ask for more information. This subsequently frees up realtor’s time, so realtors will be able to focus on other areas of their business. Also, the use of virtual tours in real estate means that all listed properties are open around the clock. With the help of its functionalities, homebuyers can visit houses and apartments literally any time.

2. It helps build an emotional connection

Virtual tours in real estate allows realtors to create an emotional connection between their clients and the property they are selling. This technology allows the realtor to establish their clients with a sense of ownership. Clients can tour their property independently and at their own pace, giving them a sense of autonomy and personal connection. This allows them to connect with the desired property and focus their attention on details, and the technology helps raise user awareness far from that of static photography. Those who view the tour are transported into the scene and can completely immerse themselves in the details especially with 360 degree immersive technology.

3. It is a window into the world

An average realtor usually works with a small circle of clients. This is due to their time-consuming tasks such as organizing visits, showing properties, negotiating terms and prices. However, with virtual tours, most properties are shown virtually and realtors can work more productively. Also, it doesn’t matter where your clients reside. The virtual tour helps you view properties even to long-distance buyers. For example, a realtor from Malaysia can engage a home buyer from Singapore or Australia. A superior quality virtual tour is all you need to get them a sense of their potential new property.

4. It is pocket friendly and actually boosts sales

Traditionally, a realtor used to spend extensively on printing and distribution of superior-quality photos and brochures to stay afloat within the industry. The worst case is that the realtors may have no guarantee that clients will purchase the properties involved. With a virtual tour, a realtor’s sales could be doubled since virtual staging is cost-effective and it slashes the actual home staging process – which usually requires a lot of money. 

According to a Profile of Home Staging report by the National Association of Realtors, 77% of real estate agents say staging helps buyers associate a property with their future home. While staging is a great way to market properties, it requires investment, particularly if you’re selling newly constructed properties. A virtual tour is a perfect way for real estate developers to sell staged properties with very little investment.

Today, most if not all companies have implemented a HR system. According to our recent HR survey conducted in August 2020, about 71% of businesses have adopted HR software to handle HR-related processes. The survey also revealed that the top 3 most important features HR professionals look for in a HRMS are: Employee Information Management, Time & Attendance Management and Payroll/Benefits Management.

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Wrapping Up

Virtual tours have been shown to attract more views and generate more leads than text and still images alone. Consider integrating virtual tours into your digital marketing strategy, so that this ground-breaking technology will give you a clear competitive advantage. For real estate agents, they are more likely to follow the current virtual tour trends and use the benefits of this technology to make their work more efficient. This technology is going to be a huge trend and it will transform many industries. This trend is just going to blossom in the coming years, and now is the right time to embrace this technology revolution and empower your real estate brand through virtual tours. While virtual tour separates the users from physical reality and immerses them into a new world, Augmented Reality (AR) enhances the current reality. The combination of the two is called mixed reality and these technologies help users visualize properties and better imagine what it would be like to live there. We are excited to enable and contribute to the latest innovations in AR technology for the property industry. If you’re interested to learn more, visit our website at and get in touch with our IFCA experts today.

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