4 Ways Smart Technology Is Reshaping the Hotel Industry
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- What an unprecedented year it has been so far. No doubt it has impacted all industries. But by far, it had the most devastating impact on the hospitality industry.
Before the pandemic, “Safe and hygienic” was a given phrase and taken for granted. How does this translate into practical terms now?
Suffice it to say that hotels are taking hygiene and sanitation practices very seriously now. Hoteliers are doing their utmost to keep guests safe without compromising their comfort or convenience. For example, we are seeing a shift towards fully contactless hotel operations, which is likely to become a more and more commonplace phenomenon among hotels.
This phenomenon is made possible with smart technology. How are smart technologies currently changing the experience for hotel guests? Let’s take a look at some of the most impressive smart hotel technology implementation in hotels today.
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4. Channel Management Technology
For those in the hotel industry, a pivotal part of any revenue management strategy relies on distribution channel management. With the rise of online booking agents such as Agoda, Expedia and Booking.com, channel managers, or online management solutions were created to help hoteliers negotiate the new marketplace without losing guests and revenues.
A collaborative platform in an HMS solution enables the distribution of hotel rooms or other hotel services to gain live access to key information, such as room rates and availability.
With a fully integrated HMS solution like HotelX, hoteliers can overcome challenges such as overbooking, incorrect data entry, marketing needs and tedious processes – which in turn helps increase revenue and reduce costs.
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Hotel Technology: What will be the next generation?
There’s always something better around the corner. Hotel industry can no longer work in silos, and smart technologies have opened up opportunities in the form of smart HMS that hoteliers need to leverage to exploit new sources of revenue.
This enables them to thrive, and meet the expectations set in an increasingly competitive environment. Even on the opposite side of the hotel industry, the same basic business strategy and goals have been adopted to optimise distribution and create a healthy revenue stream.
With a reputable mobile app like IFCA’s HotelX mobile PMS, complex processes like modifying rates, changes to the reservation and updating OTAs are simplified. It also helps hoteliers make informed decisions based on live progress updates and notify individual guests, corporates and travel agencies without any extra effort.