IFCA MSC Berhad wins Mobile – Hospitality & Leisure trophy in Malaysia Technology Excellence Awards

IFCA MSC Berhad wins Mobile

Hospitality & Leisure trophy in Malaysia Technology Excellence Awards
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It streamlines and digitises processes seamlessly, including the automation of pricing models with HotelX’s dynamic pricing functionality designed to optimise room sales. It also generates business insights instantly and delivers both the business and operational data insights hoteliers need to manage their hotel properties within a single platform.

HotelX Vice-President Cassandra Cheah said the award is a testament to the company’s effort to bring digitalisation into the forefront of the hospitality industry in the new norm.

“Over the past 30 years, IFCA has pioneered the development of business systems and collaborated with over 180 hotels nationwide to understand their challenges and bring digitalisation into the hospitality world.

“Also, we have our finger on the pulse of new, cutting-edge technologies to enable us to constantly innovate and develop state-of-the-art business solutions for the benefit of our customers,” she said.

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With the success of the platform, IFCA was awarded the Mobile – Hospitality & Leisure trophy at the recently concluded Malaysia Technology Excellence Awards, presented by Singapore Business Review.

Now in its third year, the awards event recognises organisations that dare to take risks and grab the reins in developing trailblazing innovations, digital services, reinvented strategies, and technological projects. The nominees were selected according to exceptionality and innovation, success, and impact as well as dynamism.

Now in its third year, the awards event recognises organisations that dare to take risks and grab the reins in developing trailblazing innovations, digital services, reinvented strategies, and technological projects. The nominees were selected according to exceptionality and innovation, success, and impact as well as dynamism.

HotelX is proudly pioneering the touchless digital era for the hospitality industry in this new normal.