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2. Occupancy and room optimisation
Seasons and holidays play a crucial role in determining hotel occupancy levels but forecasting and responding to the impact of season and holidays on your occupancy levels can be challenging.
AI analyses multiple sources of data to give nuanced data intelligence on the trends and patterns in hotel occupancy. Hotels can then modify their pricing dynamically depending on the market situations and demand-supply conditions.
Plus, with greater awareness of the impact of particular events or calendar dates, you can now adjust your marketing activities to maximise occupancy.
In this case, IFCA’s HotelX automates pricing models with its dynamic pricing functionality designed to optimise room sales and generates financial reports in real-time, making practically everything more efficient and paperless.