Future of Hospitality – New Changes in The New Age
As we enter a new age of technology, it is important to keep up with the latest hospitality industry and move with the times to stay competitive in the industry. With customer requirements and expectations continually shifting, hoteliers needed to identify the trends in hospitality for the future.
5 Trends in Hospitality Industry 2025
1. Work Empowerment
The industry’s main issue is not how to attract customers to their hotels, but how to find and retain their staff on a long term. Once this issue was identified, many hotel groups took the initiative to improve their work environment.
Nowadays, many hotels offer their staff free or low-cost accommodation, increased wages and reduced peak time working hours. They also invest in training programs to motivate staff and allow mobility up the corporate ladder. By empowering employees, hotels can see a positive impact on their guests with proactive staff and potentially have them as repeat customers.
2. Green Hospitality
The hospitality industry is looking for ways to measure, implement and communicate their sustainability practices. Locally sourced ingredients have become a standard in the F&B industry at least. Now, hotels begin to source their products from their own farms, for example, the Europe Hotel in Ireland with their own livestock, fish and produce.
As guests are more educated in sustainability, they are more interested in activities such as cooking classes in using every ingredient and avoiding food waste. Hotels need to not only do good but also show guests how to do good.
3. Social Media
With trends constantly refreshing in the online scene, marketers need to find ways to attract more customers to their establishment, whether to inform every one of their existence or the services they offer to their guests. Short video contents are effective for Tiktok and Instagram as they allow stories to be shared quickly.
Influencers also played a huge role in marketing for the industry. Businesses find that they generate more revenue and traffic when investing in influencer marketing. However, they need to find an influencer with high follower count and fit the hotel’s best value and story.
4. Voice Search & Control
Many guests and customers are turning to voice search when it comes to finding hotels, restaurants and cafes. According to the Global Voice Search Market Report by market.us, the global voice search market is expected to grow at a CAGR of 19.2% until 2033. Hoteliers should take the opportunity to capitalise on this, ensuring their website and booking engine are optimised properly for voice search.
The demands for voice control are also growing. Guests find it easy to control speakers, in-room devices, and automated order-taking in restaurants and cafes. This cuts the waiting time for guests and staff to take orders significantly.
5. Mobile Check-In
Guests will seek convenience when checking in for their stay. While some prefer face-to-face with the front desk, others – especially younger generations – prefer the convenience of mobile check-in. It provides time flexibility for check-ins and benefits those who are nervous for face-to-face interaction.
These check-ins can be performed with mobile apps for guests. Hotels can provide access to their guest apps, allowing them to check their room number, key card, and food order. Asides that, hotels can gather pre-arrival information and important customer data to improve their services.
It’s difficult to keep yourself grounded to certain trends as they change and evolve with time. However, the industry is constantly innovating and reinventing itself to adapt with shifting demands of customers.
As an industry that thrives in personalised and customisable services, hoteliers must keep with the trends to ensure their services are catered to customers’ needs. Hence, hotels should consider implementing systems such as HotelX by IFCA to ensure these needs are addressed and catered appropriately.
